Digital Technology and Cinema Culture Essay Example | Topics and Well Written Essays - 1750 words

Digital Technology and Cinema Culture - Essay Example Let the paper analyze some of the specific examples that had some direct positive impact over the cinema culture and its horizon. The simplest example is that of video editing that comprised extensive efforts and demanded a huge amount of money before the technology entered the market. However, with the digital revolution, the visual effects tools made it easier for the filmmakers to manipulate the video in any form they wanted with desired animation and other editing. In 1984, computers such as Macintosh came in the market that were specially designed to have a graphical user interface, these were first ever of its kind that penetrated into the world of cinema giving it even more fame and multiplicity (Willis, pp.7, 2005). More tools such as Adobe Premiere, Adobe After Effects, Photoshop, Macromedia Director, Macromedia Flash and all the other kinds gave more horizon to the cinema culture and gave the filmmakers access to perform multiple tasks with perfection and novelty. The seque nces of images, special effects, distinctive colouring, imaginative animations and much more merely became possible with digital technology revolution (Willis, pp.7-8, 2005). It helped the cinema culture attract and gain more audience as compared to the earlier decades. Subsequently, when producing a film became comparatively hassle-free, more people started investing in this business and thus, the number cinemas grew with an increasing film being produced every year with the use of digital technology. Apart from the latest technological tools used by the cinema industry, the inventions such as newly-designed cameras and video-capturing tools that had modernized elements with specially designed features and functions made the videos look a lot more fascinating and compelling. On the contrary, cinema might have assumed new venues of popularity and fame due to digital technology and its implications on the cinema culture but, on the other hand, digital technology penetrated in the mar ket in such a fast pace that people became more interested in buying those technologies and making them a part of their aesthetically designed house. People started enjoying their micro cinemas at home rather than taking out time and going to the proper cinemas outside their comfortable houses (Lister, pp.22-23, 2001). The preference of buying techno products such as plasma screens, advanced audio speakers and other appliances became more preferable and a status quo than being interested in going to the cinemas to watch movies and other shows. It is possible that many of us must have heard about Marshall McLuhan’s popular phrase Medium is the Message. McLuhan, quite reasonably and with valid points, suggests that the medium that is used to convey any type of message or information holds a significant importance in the pace of that information being carried to the receivers (Yamamoto, pp. 500-501, 1998). It depends on the medium that is used to convey a message, that how long would it take for the message to reach to its targeted audience and how far would the message go. Thus, the influence of the message is not the message itself but, the way used to send it. This means that the receivers or the intended message focus more upon and take more interest over the kind of medium utilized. Their preference depends upon how effective is the medium and how much do they like it. The acceptability of the message is thus a later factor. In the same way, it is said that cinema comprises those elements that lure and attract the young generation more than any

Youth Involvement in Sports Essay Example for Free

Youth Involvement in Sports Essay Parents have been involved in youth sport for quite some time now, and they always will. Help from parents is essential, but sometimes parent’s involvement can be a bit too much. Fast growing team sports like hockey and soccer traditionally have a lot of parent involvement because they can be expensive, scholarship opportunities seem to be everywhere, and way too many parents think their little one will be the next big superstar athlete. Violence, controlling behavior and abusive behavior towards officials, athletes, coaches and spectators has a lot of youth organizations second guessing the role of parents in youth sport. Mandatory training classes for parents on sportsmanship and behavioral conduct are becoming more popular, because a lot of parents just do not know how to act. The involvement of parents in youth sport is essential because some one has to get little Johnny to and from games and practices. Plus expensive league fees and equipment do not pay for themselves, but should this be looked at as an investment or a recreational expense. (Especially at the youth level) The parents of today are investing huge amounts of time and money into the development of children, when the children should just be focusing on fun and friends. This over involvement of parents can negatively affect the child’s feelings towards sport because fun and enjoyment is taken out of the equation as business, skill development, and financial return is emphasized. Parents just need to support their child’s involvement in sport as it relates to participation and enjoyment. What happens in a lot of cases is the parents try to live through their kids and when the parents take control the fun goes out the window. So why do children participate in sport? That is the million dollar question. Well a recent study was taken on what the most popular reason for youth sport participation was. The number one reason for youth participating in sport is to have fun. It is not about winning and bring home a huge trophy and having championship medals, kids just want to have fun. New skills, to be with friends and the thrill of competition were the next on the list. (Winning was not one of the most popular reasons) Parents need to focus on emotional and financial support of their children during their sporting experience. Children will experience a lot of ups and downs while participating in sports, wins losses cheaters as long as verbal encouragement is shown and support is given things should go pretty well. When parents get emotionally involved things usually start going down hill and kids tend to lose their interest. The two most visible types of parents in youth sport are excitable and fanatical. Excitable parents are usually supportive, but they tend to get caught up in the moment. They have good intensions, but at the end of the day they probably create more bad then good. Excitable parents can be embarrassing and the children of excitable parents usually do not want their parents involved in competition, or practices. Fanatical parents put a lot of pressure on their kids and are constantly creating scenes with officials and coaches. The kids of these parents do not show a lot of excitement towards games and practices, and chances are they will drop out of sports completely. Fanatical parents are way too focused on winning and losing. The fanatical parents are the parents who are living through their children and who push them way too much on a consistent basis. These parents do not recognize the ability levels of their kids and they believe their kid will become the next superstar athlete. Parent orientation meeting are becoming more popular in youth sports. I believe they are a great way to start off the season. The meetings are planned to create a connection between the coach and the parents. The meeting helps everyone get on the same page, and it gives the coach a chance to lay down the laws and it give parents a chance to answer questions. Coaches will get a chance to introduce themselves and explain their philosophy. Safety procedures, schedules, parent responsibilities and league rules can be explained. Playing time and disciplinary actions will also be covered. I believe if parents let coaches coach, ref’s ref and kids play everything will be alright. At the end of the day everyone just wants to have fun, and the youth sport experience can be improved when everyone is supportive of one another. Winning should never be the priority when it comes to youth sports. Of course winning is fun, but at the end of the day it is not the most important thing in the world. If parents let their kids make the decisions about when, where and why they want to play sports then everything will be alright, but if parents get too involved things will go down hill and youth participation levels will follow.

Denmark Vesey Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Denmark Vesey was an African-American leader of an attempted slave insurrection in 1822. After many years as a slave, he won $1,500 in a lottery. Vesey used this money to purchase his freedom. He used his intelligence, energy, and luck to acquire considerable wealth and influence in South Carolina. All of these factors helped lead to the largest attempted slave revolt in American history. David Robertson’s book Denmark Vesey outlines his life as a slave, to his freedom, to his execution, and the consequences of the aftermath.   Ã‚  Ã‚  Ã‚  Ã‚  South Carolina was one of the only states in which the black slaves and abolitionists outnumbered their oppressors. Denmark Vesey’s slave revolt consisted of over nine-thousand armed slaves, free blacks, and abolitionists, that would have absolutely devastated society in South Carolina for slave owners, and could have quite possibly been a major step towards the abolishment of slavery in the United states. Robertson succeeded in describing the harsh conditions of slaves in pre-civil war Charleston, South Carolina. This book also helped me to understand the distinctions between the different groups. These groups including the black slaves, free blacks, extreme abolitionists, and the pro-slavery communities.   Ã‚  Ã‚  Ã‚  Ã‚  David Robertson’s Denmark Vesey is sub-titled ‘The Buried History of America’s Largest Slave Rebellion and the Man Who Led It.’ This title is extremely appropriate because of the lack of available information regarding the Denmark Vesey rebellion. No one knows the details of the former-slave’s life such as his background, birthplace [â€Å"It is not confirmable whether Vesey was born in Africa or the West Indies.†], place of execution, or physical appearance. Charlestonian officials considered all facts and records of the plans of the revolt to be too dangerous to keep, with the fear of another slave being negatively influenced by them. Nearly all copies of the record of the event, an official report of his trial, and other information were confiscated and burned. The Denmark Vesey revolt is nearly forgotten because of this. Considering the resources that were available to Robertson, Denmark Vesey was well researched, and f actual, without his own opinion showing through too much. For these thoughts he added in his own chapter â€Å"A Personal Conclusion.†... ...ible, even though the book is relatively short. Denmark Vesey gives a good foundation of information on the subject, but is lacking in certain areas.   Ã‚  Ã‚  Ã‚  Ã‚  In spite of its deterioration, the aftermath of the revolt had extensive consequences. Robertson particularized them with references to John Calhoun fortifying South Carolina before the civil war occurred. It also left a scare in the people’s minds, and was another small step towards the abolishment of slavery. Robertson analyzed the aftermath in a variety of aspects, including the effects on the public, and the government.   Ã‚  Ã‚  Ã‚  Ã‚  Denmark Vesey by David Robertson, is an important contribution to American historiography. His â€Å"detective story† is about a forgotten event, which is commonly overlooked when studying American history. It is undeniable that if the Denmark Vesey revolt had taken place, American history would have been changed forever, with ideas about slavery being changed, and the complete destruction of Charleston, South Carolina. David Robertson adequately relayed the event in a way that portrayed Denmark Vesey to be a hero, and a source of pride for African-Americans.

Compare and Contrast Fresh Foods vs. Canned Foods Essay

Eating is something us as humans do everyday. We live in a world where it is important to eat. We choose what we are going to eat, and what we eat affects our bodies. The purpose of this essay is to compare and contrast the differences between eating fresh foods instead of canned foods. The main differences between both are flavor, health benefits, cost, accessibility. The differences between these two kinds of foods are their flavor. Fresh foods have that great flavor and taste because they keep all their natural conditions, where as canned foods lack of its flavor because of their chemical processes that are added to the natural foods. It is known that the fresh foods will have a great taste and flavor when consumed because of the time in which they have been prepared. Most canned foods are now available in low-salt, no-salt, low-sugar, and no-sugar preparations for those with special dietary needs or for those who want more of a natural flavor. It’s also a way to have a similar taste of fresh foods. Many doctors say that eating fresh foods are the best, followed by frozen, and then canned foods. Canned foods are last because of the heat involved in the processing process. Canned foods lose some of the original fresh food nutrients when stored, and also be tinned with many chemical factors that prolong the shelf life and apparent freshness of the food but could also become toxic if consumed too much. The Dietary Guidelines for Americans show that individuals eating diets higher in fresh foods have a lower risk of chronic disease. Another difference is that fresh food provides all the fiber, vitamins and minerals that are needed for your body to function normal. Fresh foods in grocery stores are picked before being fully ripened so that it will stay firm during its shipment. With canned foods, they are often left to fully ripen before harvesting, resulting in a higher nutritional value of the ripe produce before canning, however since this process method involves lots of process, some nutrients, such as vitamins B and C go down and the relative levels decrease resulting in having lots of sodium. Canned foods have more of sodium adding to them than fresh food. Too much sodium in the diet contributes to increased blood pressure, a risk factor that could lead to lots of chronic conditions. Fresh foods have almost no sodium in them because they don’t get processed the way can foods do. There are thousands of canned food products that are available in every state, lending convenience to those with a very busy lifestyle. The sodium content in commercially canned foods has been significantly reduced, up to 40% over old canning methods. After talking about the three differences between buying fresh foods and buying canned foods. In the end, it comes down to a your personal choice, based on the time each person has, amount of money he/she has to spend on food. Therefore it is important that you consider your possibilities and chooses the best type of foods for your lifestyle. But, of course, fresh foods straight from the garden or farm will always remain the healthiest and have the most nutrition. But for those we don’t have time to grow and produce fresh fruits and vegetables, canned products may be worth considering. http://www.livestrong.com/article/260270-nutrition-differences-canned-foods-vs-fresh-produce/

Examining the selection criteria for equity finance investment in social enterprise

Research Methodology The main purpose of this section is to discuss how the primary research has been carried out and the rationale for the choice of methodology. The conclusion of the literature review showed that there are currently no publically agreed criteria for social venture capital funding and very little in the way of conclusive advice for social enterprises attempting to raise this kind of funding. As a result, it is important to gather primary data to facilitate the development of robust conclusions and to answer the research questions. When proposing a research methodology for an in-depth study such as this, Saunders et al. (2009) suggest that it is practical to build the research methodology and research design in such a way that it supports the overall aim and objectives of the research. As such, every aspect of the methodology must reflect the overall purpose of the research, and be geared towards answering the research question and accomplishing its objectives (Neuman, 2000). This chapter therefore outlines the methodology through which the research objectives were met, and the question answered. Several important factors, such as the research philosophy, design, strategy and data collection are highlighted. Issues relating to the research’s validity, generalizability and reliability are also discussed. Research Philosophy According to Easterby-Smith et al (2008), it is important to understand the research philosophy being adopted in management research, as it helps clarify how the research should be designed, approached, and how data could be collected and analysed. Easterby-Smith et al also note that an understanding of the research philosophy could help the researcher in creating, designing and identifying research that may not in line with past experiences. Based on the research aims and objectives, the researcher deemed it most appropriate to adopt an interpretivist philosophy. This is due to the overriding aim of this research, which is to understand the reasons behind social enterprise funding, thus implying that there is a need to understand human responses to a situation, thereby making the result of the findings potentially subjective in nature (Denzin and Lincoln, 2003). Saunders et al (2009) note â€Å"interpretivism is an epistemology that advocates that it is necessary for the researcher to understand differences between humans in our role as social actors† The researcher will need to make sense of the subjective and socially constructed meanings expressed by respondents, as per the interpretivist philosophy (Saunders et al, 2009). The interpretivist perspective can be argued to be decidedly appropriate when it comes to management research due to the complexity and uniqueness of business situations (Saunders et al, 2012; Neuman, 2000). As a result of this choice, the positivist philosophy would not be adopted in this study, as it would be ineffective to adopt a philosophy that observes and generalises social reality (Robson, 2002). Collis and Hussey (2003) also argue that the positivist philosophy cannot help understand the inner feelings, attitudes and human emotions behind social enterprise investments, as these could differ from one investor to another. Research Approach According to Collis and Hussey (2003) a research that adopts an interpretivist philosophy should be inductive in its approach. An inductive approach to research can help to gain an understanding of human interpretation to events, which is especially useful in management research, where the attitude and motivation of stakeholders matter (Saunders et al, 2009). As this study is concerned with understanding how social enterprise investors determine their investment criteria, then it is useful for this research to adopt an approach that makes it possible to understand human emotions and attitudes, compared to the deductive approach that is usually based on generalised scientific principles and academic theories (Bryman and Bell, 2007). Research Purpose As the aim of this study is to identify what social venture capitalists look for in an investment opportunity, this lends itself very much to an exploratory research methodology. According to Robson (2002, pg. 59), â€Å"an exploratory research is a valuable means of finding out what is happening; to seek new insights; to ask questions and to assess phenomena in a new light.† Saunders et al (2009) also state that an exploratory research is useful if the aim of the research is to understand a problem, find out what’s happening, or when the researcher is particularly unsure about a research problem. As such, an exploratory study is an ideal design, as it helps to answer this research’s question more effectively. An exploratory study has been chosen compared to descriptive studies – which portray accurate events of people, events or situations (Robson, 2002), because this research seeks to ‘find out’ and not to ‘narrate’. Furthermore, the literature review already shows that there is insufficient information on selection criteria on social enterprise investments, which defeats the purpose of a descriptive study. The same also applies to explanatory studies, where the emphasis is to study a situation and explain the relationship between two or more variables (Saunders et al, 2009). This study is not designed to assess the relationship between variables, but rather to understand investor attitude. An exploratory study is therefore the most effective form of answering the research question. Data Collection Saunders et al. (2009) suggest that when gathering primary data for an inductive exploratory study, it is normal that much of the data will be qualitative in nature. While there is a considerable amount of quantitative data around the subject of venture capital and social enterprise, these statistics are not sufficient to clarify investment criteria. A further issue with quantitative data is that this research does not seek to reconcile hypothesis and as a result, a methodology needs to be chosen that produces qualitative data. To answer the research question, and to develop a better understanding of this new development for both the social VC and social enterprise industries, it is important to collect data that is rich in opinion and explanation (as recommended by Morris and Wood, 1991). Qualitative data collection is therefore the most appropriate for this research. As it is anticipated that much of the primary data gathered for this study will be qualitative in nature, Saunders et al. (2009) suggests that there are several techniques for gathering primary data. These include inter alia interviews, surveys, focus groups, case studies, and participant observation. To obtain rich data that will be sufficient to allow for analysis, the development of themes, and sufficient contrast of opinion, techniques such as questionnaires and general surveys with large samples are unlikely to be effective (Morris and Wood, 1991). Firstly due to the fact that they will not provide the necessary opinion to answer the research question but more importantly due to the fact that there is a limited sample of available respondents with the necessary experience in their industry, as will be clarified in the data sources section of this methodology. While both the VC industry and the social enterprise ‘movement’ are well established, the actual link between them is relatively new and as a result it is important to select a technique that allows for the development of theories to emerge during data collection and analysis. A longitudinal study would potentially be ideal as would the case study method, since both of these allow for the opportunity for the discovery of interesting new ideas and theories (Adams and Schvaneveldt, 1991). A longitudinal study is not appropriate for this dissertation due to the time constraints, and so a cross-sectional study is more appropriate. While there was the potential to carry out a case study of either a social VC fund or a social enterprise, this would have only provided information around one organization. To effectively analyse the link between two industries it is more appropriate to gather data from a broad cross section of organizations and links to avoid either any bias or à ¢â‚¬Å"isolate opinion† (Collis and Hussey, 2003). According to Belk (2008), the main weakness of qualitative data collection is that it can be limited by insufficient resources. This means that because interviews are resource intensive, a narrower range of opinion is gathered. However Collins & Hussey (2003) argue that if the interviews are well structured even though they only gather the opinions of a relatively small research population the depth and breadth of data gathered and the fact that it is contextually relevant is certainly sufficient in terms of data validity and reliability for an exploratory study such as this. Having established the time limitations and the issue that the potential sample is limited but should be sufficiently broad, interviews emerge as the most appropriate methodology. As Sanders et al (2009) explains, there are a number of different ways that an interview can be conducted. It is first important to establish which structure of interview is the most appropriate. There are three main categories of interview structure, and these are: structured, semi-structured and unstructured. The primary distinction between them being the level of freedom given to the researcher in terms of asking different questions to interviewees, and varying the length allowed for the responses (Saunders et al, 2009). The literature showed that there is no clarity as to either the criteria used for funding or for the advice to those seeking funding, and as a result there needs to be the opportunity for the interviewees to express opinion and provide information that moves beyond the confines of a set of structured questions. To develop new and interesting theories, it is essential that the interviews allow for different responses (Robson, 2002). However, this dissertation has a limitation of length which prevents unstructured interviews from being an appropriate technique as it could potentially allow for too much data to be collected making analysis overly complex or it could prevent the necessary focus on the issues related to the research question. Semi-structured interviews allow for sufficient data to be collected while also providing the flexibility that is necessary for the researcher to develop both original insight and sufficient opinion for the analysis (Bryman and Bell, 2007). Data Sources and Data Collection Techniques Since it has been established that the author shall conduct semi-structured interviews, it is important at this stage to re-visit the research questions, which are as follows: When evaluating social enterprises for equity investment, which criteria are considered most important Do social venture capitalists differ in their evaluation criteria compared to commercial venture capitalists Secondary research question: What are the drivers for the social venture capitalists A questionnaire has been developed accordingly and used as a guideline, allowing for flexibility of the discussion and giving the respondents room to reject certain questions or focus on questions that was within their expertise, whilst still ensuring answers to the more critical questions. This semi-structured format is favourable also because it allows for discretion and prioritization in time management, without the need to interrupt or inconvenience the respondent (Neuman, 2000). Primary data has been gathered using said questionnaire, from five individuals that are responsible for screening social enterprises in the UK for access to equity investment. Five interview respondents were seen as ideal for a number of reasons. Firstly, this research is exploratory in nature; secondly, time constraints would have made it difficult to gather and analyse data from more than five respondents; and lastly, it was difficult to gain access to these individuals. The semi-structured interviews were conducted over the phone and in face-to-face environments, as per the respondents’ preference. The questionnaire was shared beforehand allowing the respondents time to consider and prepare for the questions if need be, as well as to filter out respondents who were not well suited. Research participants were encouraged to expand upon their responses to allow the researcher to gather a wide range of data (Belk, 2008). The interviews were audio-recorded with consent and subsequently transcribed verbatim[1], in order to allow the researcher to focus on the interview and fully engage with the respondent, without compromising on the accuracy of the data collected (Robson, 2002). This further allowed for the researcher to take note of additional non-verbal communication to enrich the quality of data retrieved (Kvale and Brinkmann, 2009). At the end of each interview, a summary was developed in order to reflect upon the progression of the interview process and start developing any findings. This â€Å"stop and reflect† process in between interviews, as recommended by Saunders et al (2009), has allowed the researcher to adapt to this new knowledge and delve deeper into the research questions with each ensuing interview. This process has led to an additional set of questions on the questionnaire[2], with the aim of addressing four new research questions: Is there in fact a market/demand for equity investment in social enterprise in the UK Is there a supply/demand balance of social enterprises to social investment How do SIFIs interact What does the future of social investment look like Once the data had been gathered, the author administered data reduction techniques (Miles and Huberman, 1994) by critically reviewing and selectively focusing on key parts of the extended text which are the transcripts. By extracting relevant pieces of information to answer our research questions, along with our notes throughout the interview process, the author was then able to codify the data, which was then subject to thematic analysis. Data collection, data analysis and the development and verification of the propositions have been very much an interactive and interrelated set of processes, whereby actual analysis occurred throughout. The flexibility of this process was key to enabling more insightful data and propositions, as enabled by an inductive approach. Issues of Reliability, Validity and Generalisability Reliability denotes the extent to which findings from a research can provide consistent findings, if another study were to adopt its data gathering and sampling technique (Easterby-Smith et al, 2008). The major threats to research liability: respondent bias, respondent error, interviewer bias and interviewer error (Robson, 2002) were avoided by: Sending the questionnaires to the respondents beforehand to avoid misinterpretation of intent or questions. Audio-recording the interviews, and taking ‘time-outs’ to reflect on the answers and ask further questions. Analyzing the data using data-reduction techniques, in order to prioritize the key findings and avoid loss of data. Validity, according to Saunders et al (2009) â€Å"is concerned with whether findings are really about what they appear to be about†. The interview questions were based on the research question, thus linking respondent answers to the overall aim of the research. Furthermore, the respondents were accredited professionals with industry insight on social enterprise investments. As a result, they were most fit to answer the interview questions. This helped ensure the data collected and analysed was valid. Generalisability measures the extent to which research findings are generalizable to other research settings (Saunders et al, 2009). Due to the inductive nature of this study, it is the researcher’s opinion that the findings of this research are generalizable to social enterprise investments in the UK. The findings from this research could help explain how investors determine what social enterprises they would invest in the UK. This is due to socio-economic factors that may differ from one country to another. Ethics With any primary research it is imperative that matters relating to research ethics are taken into account (Denzin and Lincoln, 2003). This includes ensuring that research participants have a clear understanding of what the research will entail and their contribution to the research. Research participants have agreed to support the research voluntarily, and so Denzin and Lincoln (2003, p.114) describe this as â€Å"informed consent†. The author has explained the nature of the research and reassured research participants of their role. Furthermore, confidentiality will be maintained through ensuring anonymity of research participants throughout this dissertation, only divulging participants’ names on a need to know basis to dissertation assessors. Not only is this ethical best practice, but Bryman & Bell (2011) also highlight the fact that it further ensures that the researcher gathers legitimate data which is not subject to inadvertent bias, for example a research p articipant feels that they must say nice things about their supervisor. In this instance because the research is heavily reliant on personal opinion then it is imperative that research ethics are observed. Due to the respondents’ varying assumptions in definition when referring to key research terms, such as â€Å"social enterprise† and â€Å"social venture capital†, all questions were clarified in detail where necessary, and the author ensured an alignment of understanding prior to collecting data. References Adams, G. R. and Schvaneveldt, J. D. (1991) Understanding Research Methods, Longman Group: UK, 406pp Bryman, A. and Bell, E. (2007) Business Research Methods, 2nd Ed, Oxford University Press: Oxford, 786pp Collis, J. and Hussey, R. (2003) Business Research: A Practical Guide for Undergraduate and Postgraduate Students, 2nd Ed, Palgrave McMillan: NY, 374pp Easterby-Smith, M., Thorpe, R., and Lowe, A. (2008) Management Research: An Introduction, 2nd Ed, SAGE: London, 194pp Morris, T. and Wood, S. (1991), ‘Testing the survey method: continuity and change in British industrial relations’, Work, Employment & Society, Vol. 5 No. 2, pp. 259- 82. Neuman, W. L. (2000) Basics of social research: qualitative and quantitative approaches, Pearson: UK, 391pp Robson, C. (2002) Real world research: a resource for social scientists and practitioner – researchers, 2nd Ed, Wiley-Blackwell: NY, 599pp Saunders, M., Lewis, P. and Thornhill, A. (2009) Research methods for business students, Fifth Edition, Pearson Education: NJ, 624pp